(No, really, I’m asking.)
Who is the person that is the focus of your daily labor?
Is it your client/guest/customer?
Is it your boss, so you’ll stay part of the inner circle?
Is it HR, so they won’t come running after you with a coaching and counseling form?
Is it Accounting, so they won’t hassle you about your expense report?
Is it a style blogger, so she'll print your picture in next month’s roundup?
Is it your favorite vendor who brings you homemade cookies?
Is it your social media audience so you'll trend?
You should decide.
A candid answer could change everything.