Get your target sales goal, write this week's sermon, send the lighting design, clean the guest rooms, post a blog.
Too much what and you might forget the why.
Before you put a plan together, make sure you've taken a step back and asked yourself, your team, and your clients... why?
- The why of Krav Maga MD is to get people home safely.
- The why of Redeemer Church Annapolis is to connect Sunday to Monday
- The why of J Street Productions is to make the clients' vision come alive.
- The why of Casa Hotel Celaque is to create a new generation of hospitality professionals.
- The why of Acumennial is to nurture Generous Leaders.
The minute you lose sight of the why, the what no longer matters.